Established by the eponymous art collector, the Kiran Nadar Museum of Art (KNMA) opened its doors to the public in January 2010 as India's first private museum dedicated to modern and contemporary art.
The magnificent, ever-growing collection of KNMA highlights an extraordinary generation of 20th-century Indian artists and painters. The spirit and culture of India are embedded into the museum’s very heart, its ethos, and its vision.
2026 will see the opening of its new 100,000 square-metre building in New Delhi, marking a significant expansion and becoming India’s largest art and cultural centre. The standalone structure will bring together established and emerging artists in fields ranging from painting to digital media and sculpture to dance, all under one roof.
A museum with multiple offerings; KNMA is a live, constantly-changing, reactive, moving entity which never stops evolving. KNMA intends to exemplify the dynamic relationship between art and culture through its exhibitions, publications, educational and public programmes, and more.
We partnered with North Design to build the new KNMA visual identity
We partnered with North Design to build the new KNMA visual identity
The dynamic new visual identity references the architectural forms behind the new building, designed by world-renowned practice Adjaye Associates, highlighting the geometric archways and lattice Jali structures. When light shines through the Jali they cast geometric patterns across the stone of the building. The identity visualises this interplay between solid architectural elements and shifting geometric shapes.
Our primary font, KNMA Zubtrak, is a stencil serif characterised by angularities and diamond shapes that echo the architectural motifs of the building and the shapes of our logo. The stencil cutouts subtly reference the apertures of the Jali windows, and the shadows that they cast.
Other brand assets include a diamond lattice pattern, that shifts and ripples in motion, creating a contrast between structure and fluid movement. Our bright palette of colours express the vibrancy and energy of India’s capital city, drawing inspiration from the cultural references and richness of the arts of the region. The overall identity is a further expression of India’s rich art history and future talent.
